Proper

Abstract

This study investigated the switching intention factor of infra system maintenance and the study model was created by advanced studies to meet the purpose of this study. The study model used the push-pull-mooring model and the empirical analysis was conducted for Push factor, Pull factor and Mooring factor by moderating variables of switching barrier(cost) for dissatisfaction and attractiveness of alternatives. The result of this study has understood the concept of push-pull-mooring model and verified the significant effects of switching intention for system maintenance in PPM model. It is considered to contribute its business with understanding of switching intention to other service company.